There’s a revolution in every single one of us. And about a thousand good excuses not to fight for it: we’re scared no one will listen, we think we’re alone, that nobody cares, that this world has already been defined and that things will always be the way they are.
But, in reality, we want change to happen: we fight for equal rights, we want a better world for future generations, we want a more sustainable food system, clean oceans, less plastic, animal welfare…
And old generations would ask us “but, why?”
And to them we say:
The current agroindustrial system functions under inefficient and abusive standards: it is based on the careless contamination and usage of water, lands and energy. This is main cause of deforestation, greenhouse gases, and practically every environmental damage known by humans.
Nowadays, to keep up with a system based on animal farming and production, we are using up to 1/3 of the land suitable for housing and emitting more CO2 than all means of transportation combined. This is killing our planet. And if all of this wasn’t enough, obesity, excessively high cholesterol levels and the many other consequences of the occidental diet are generated by the simple fact that healthy food is not accessible.
If we keep going like this, by the year of 2030 we’ll have only 15% chance to feed the world´s population. What would happen if we replaced animal-based food for plant forward? Well, the chances boost up to 100%. This is why NotCo is born. This is why we’re here.
We change the way food is made, without changing what we love about it: texture, aroma, functionality and taste guaranteed. All made of 100% natural ingredients.
To many, three is a crowd. For us, three are the heads that brought to life the food revolution. From their different areas of expertise; our founders Matías Muchnick, Karim Pichara and Pablo Zamora joined forces to build what we know today as The Not Company.