MEET GIUSEPPE, THE TECNOLOGY THAT MAKES IT REAL
A plant-based chicken that is better than chicken
A plant-based burger that oozes like beef
How is it - finally! - possible?
JUST ASK GIUSEPPE
It all starts by asking Giuseppe to match the recipe of an animal-based product. It will analyze the product structure at the molecular level and then replicate it using only plant-based goodness.
Giuseppe is the name of the Artificial Intelligence program developed by NotCo’s team to basically understand everything about the foods we love to eat and look for ways to recreate them but replacing all ingredients that use animal by-products for plant-based ones.
Think about you trying to make at home that unforgettable dinner you had in a restaurant. Now imagine that all of sudden you know a lot more: knowledge about thousands of possible ingredients, the molecules that make each of them, how they interact with each other, which ones create the perfect texture, which ones combined will smell like milk or beef.
FUN FACT
DID YOU KNOW THAT PINEAPPLE AND COCONUT
HAVE MOLECULES EQUIVALENT TO DAIRY MILK?
NOW IMAGINE THIS UNIVERSE OF 300,000 PLANTS
We can find whatever Legos™ we need to replace the animal-based ones!
This is the basics of how Giuseppe Works.
It analyzes the structure of an animal-based food at its molecular level and replicate it using only plants-based ingredients.
HOW IT WORKS
First, Giuseppe starts generating a bunch of different recipes equivalent to the product we want to recreate. It looks for matches in flavor, texture, nutrition and functionality, among other characteristics.
Each recipe is different and there are some that match better than others.
Ingredients number
Score/Delta*
(*)Score: is simply the difference between the target and the recipe Giuseppe gives. Therefore, at lower score/delta, we have a better and similar recipe.
Better Compatibility:
Ingredients number
Score/Delta*
(*)Score: is simply the difference between the target and the recipe Giuseppe gives. Therefore, at lower score/delta, we have a better and similar recipe.
FEEDBACK: THE KEY OF MACHINE LEARNING
This is one of our most important parts of the development of a NotProduct, where the Chefs and the NotCo Squad try the recipes and give their feedback to Giuseppe, so it can learn and get better in the next iteration.
FUN FACT
To get Giuseppe smarter every time, our Research Chef test more than 100 recipes every month!
DID YOU KNOW THAT OUR FIRST NOTMILK WAS GREEN?
When we first started, Giuseppe didn’t know that adding dill into a recipe would change its entire color, so we had to teach him to understand colors as well.
Now, it knows that adding dill to a recipe will affect color and considers that in all future developments.