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ABOUT 
NOTCO

ABOUT 
NOTCO

ABOUT 
NOTCO

The food we love to eat, reinvented. When we discovered removing animals from food production would protect the planet, we didn’t ask why. We said, WHY NOT? The solution was simple, create an algorithm named Giuseppe to learn infinite combinations of plants that can replicate the taste of animal products.

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OUR PRODUCTS

  • NotMilk™
  • NotBurger™
  • NotChicken™

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    For all media inquiries, please contact us or reach out at shelly.huang@thenotcompany.com

    FAQ

    • What is Notco?

      We are a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. We are here to change the everyday, for everyone and everywhere. With our AI genius, Giuseppe, we have managed to replicate animal products with plants.

    • What are Notco's NotProducts?

      At NotCo, we replicate the animal products we love to eat. They taste like, cook like, and feel like the real thing - but are made with plants. Not only that, but by taking the animal out of the equation, we have also managed to considerably reduce the environmental impact of the production of our products when compared to their animal counterparts. Making delicious food is already a wonderful thing, now imagine making delicious food that is also good for the planet. Click here to learn more about our NotProducts.

    • What is the motivation behind creating plant-based products that taste & feel like animal-based ones?

      NotCo was born because we love food and we don't want to change what we like so much about it. But today, what we love to eat is hurting the environment. We believe that replicating the animal products we all love to eat but making them from plants gives us all an opportunity to reduce our environmental impact without sacrificing anything. We are here to create a different food system - reinvent it, actually - without animals and for everyone, everywhere.

    • Why and how does NotCo use AI?

      Artificial Intelligence is about learning everything from life in order to improve it and it is our main tool to reinvent the food we love to eat. Thanks to AI, we created Giuseppe: a proprietary algorithm who learns and studies infinite combinations of plants which can replicate animal products, and in our opinion, make them even better. With this process, we manage to store and obtain an enormous amount of information - chemical, molecular, physical, and nutritional - with a higher level of detail that would be unimaginable with the sole use of the human mind. Thus, with Giuseppe on our side, we are going to reinvent the food industry. Why Not?

    • Do NotCo's products have a smaller environmental impact than animal-products?

      Every day, we create more and more plant-based options that lessen the environmental impact without sacrificing on taste and eating experience. When we take the animals out of the equation, we begin eliminating the negative environmental side effects that comes with them.

      The cultivation of vegetables uses a smaller quantity of water and generates a smaller quantity of CO2 than livestock. In addition, the cultivation of plants requires lower energy consumption, another main factor when considering CO2 emissions. This way, water consumption decreases, the carbon footprint of livestock dwindles, and the space required to grow the crops is a lot smaller. All of this contributes to helping our planet.

      To learn more about the impact of our products, click here.