NotCo
NotProducts
Just like the animal, but better.
Product superiority is our passion.
IT'S THE FOOD YOU LOVE, BUT BETTER
Made of 100% plant goodness, that helps protect the planet with every delicious mouthful.

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Cabbage and Pineapple
Gives flavor and smell
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Pea
Source of protein
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Sunflower Oil
Highlights the sweetness and provides fiber for digestion

Our A.I. Giuseppe
We created an A.I. chef that can recreate the taste, texture, & smell of animal products using 100% plants. He's called Giuseppe (or Genius G).
Sustainability
If we want our planet to survive, we have to change the way our food is made. We’re here to do that, one delicious mouthful at a time.
Our Story
When we discovered that excluding animals from food production would better the planet, we did not ask why. We asked: WHY NOT?
Treat Your Tastebuds
Why Not

WHERE TO BUY
FIND NOTCO PRODUCTS NEAR YOU

Calling all foodies! We made it easy to find NotCo products near you. Simply enter your zip code into our nifty store finder, or buy directly on Amazon.
Frequently Asked Questions
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What is Notco?
We are a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. We are here to change the everyday, for everyone and everywhere. With our AI genius, Giuseppe, we have managed to replicate animal products with plants.
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What are Notco's NotProducts?
At NotCo, we replicate the animal products we love to eat. They taste like, cook like, and feel like the real thing - but are made with plants. Not only that, but by taking the animal out of the equation, we have also managed to considerably reduce the environmental impact of the production of our products when compared to their animal counterparts. Making delicious food is already a wonderful thing, now imagine making delicious food that is also good for the planet. Click here to learn more about our NotProducts.
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What is the motivation behind creating plant-based products that taste & feel like animal-based ones?
NotCo was born because we love food and we don't want to change what we like so much about it. But today, what we love to eat is hurting the environment. We believe that replicating the animal products we all love to eat but making them from plants gives us all an opportunity to reduce our environmental impact without sacrificing anything. We are here to create a different food system - reinvent it, actually - without animals and for everyone, everywhere.